DO...
|
DON'T...
|
| 1. Target
your proposal to the most appropriate prospect. |
- Scattershot
a proposal to a number of prospects
|
| 2. Make
your proposal particular to one need which will solve a problem. |
- Send a shopping list of needs for the prospect
to choose from.
|
| 3. Advocate
your need with a reasonable case for support. |
- Overstate the impact of your project or organization.
|
| 4. Abbreviate
your argument to three pages. |
- Inundate the prospect with materials to read.
|
| 5. Define
the problem to be solved and offer a plan of action. |
- Offer a general statement that you need more money
to do what you are already doing
|
| 6. Support
your plan with reasonable financial goals. |
- Evade the issue of what financial impact your
plan will have on your organization.
|
| 7. Reinforce
your proposal by enclosing: IRS letter, board list, annual budget,
project budget. |
- Provide more materials than required.
|
| 8. Assemble
the proposal package carefully. |
- Bind the proposal as the prospect almost always
has to make multiple copies after receiving it.
|
| 9. Follow
through after submission to answer any questions. |
- Assume the proposal has been received and no further
questions remain to be answered.
|
| 10. Maintain your professional relationship
with the prospect. Be prepared
for your proposal to be rejected. |
- Put all your eggs in one basket with
your proposal. (Have
other options for support.)
|
